There is a certain way to carry out entrepreneurship. One has to follow certain fixed guidelines to develop an entrepreneurship of any choice. Designing a clear cut plan is necessary. Following are seven guidelines or techniques on the basis of which any entrepreneurship or business can be developed;
1. Focusing on the key product:
Your business revolves on the key product so focusing on your core product is the first step to create a business opportunity. A certain successful entrepreneur has stated that “Prospects buy when they trust your value is applicable to them and believe your company is stable” suggesting that an entrepreneur should focus on providing value to the customers. This suggestion is the key to the core plan. An entrepreneur of small business needs to differentiate from big business by concentrating on the core products. Specialization is the biggest asset of entrepreneurs.
2. Keeping it simple and short:
One should be able to tell what their business is in few precise and concise words(i.e the patter or pitch) lasting for 30 seconds since any prospect can understand clearly about the business without being confused.
3. Staying true to who you are:
You can reach your goals by knowing who you are and what gets you excited and not. Notably procrastination as human nature is can delay your growth plan so it’s better to not procrastinate and go for a perfect result oriented plan
4. Mapping it:
The best way to determine your service strategy is by mapping your capabilities with your target clients’ needs. Hence the customers who do not need your particular expertise are also avoided. The urge to cast a wide net is one common trait among many entrepreneurs. However a small business flourishes since it has limited service offering. Specializing in distinctive top quality service is the value in having a small business. So in many instances, a small business flourishes. Significantly, while choosing a provider, a list of decision making criteria can be made, from which, your client can choose as per your expectation. Then categorize yourself honestly or evaluate intensely as to where you would be position in each category. After this, make sure that your patter or pitch is still on target.
5. Utilizing the best marketing tools that work for you:
Implement the best marketing strategy that suits your personality and that of customers to be served.
Identify the top two marketing tools that have worked for you in the past and then start adding new ideas from a fresh perspective. It’s also important to evaluate the selected marketing tools from cost basis. You have to take a decision as to which marketing tool will yield the best returns on your efforts. In one or another each tool should be result oriented or revenue productive.
6. Implementing a plan of action:
It’s essential to know whether the plan of action made is in progress or not. This can be done by establishing goals at short term say 3 months to long term of 6 months. During short term, you need to check your plan every month. If the plan is not being met you need to ask questions to yourself like did I select the appropriate tools for my target customer? Did I integrate the strategy into the plan? Or did I focus on only one of the marketing tool? Thus there should be a strategy check on a day to day basis so as to know if the plan is in progress as per your plan.
7. Exercising the plan:
The final step is to complete the daily actions and to put n extra efforts to accelerate your plan towards success. Precious time should be not wasted and used for reaching your goal soon.