Web Design And SEO For Contractors And Realtors.
It is an increasing phenomenon that people are going online to look for homes and to find realtors. More than 80% of home buyers view the websites relating to real estate‘s as the most important source of information recent surveys have shown. Home buyers also do their searches online when looking for a house according to the survey This show there’s a lot of opportunities online and realtors should take advantage of the potential. Real estate dealers also have been presented with an opportunity to improve their marketing.
Several steps can be taken by people in the real estate to optimize their real estate sites. Target local keyword is vital in optimizing a real estate site. According to various surveys, a majority of home shoppers begin their search by keying in a local key word. The website can be optimized by using words such as homes for sale, real estate, real estate agent, and realtor. The developed local keywords should repeatedly appear on the site. Content that is useful to the potential home buyers should be developed from the local keywords.
The other aspect in optimizing the website is writing blog posts on homes that the business wants to sell. Even when a real estate company has many listings, there are properties that are a priority. One way to attract traffic to the site is to write blogs on those particular properties. The blog should target a particular property’s address that buyers will be looking for in the search engine. SEO best practices requires the use of keywords in meta description, title tag, alt tag on photos, file name on photos and the content. For the content section, about two hundred words should be developed to describe features of the home in addition to a standardized description.
In developing the real estate websites the use of photos and videos is another aspect that needs consideration. This is due to the fact that they are key engagements on all sites and more so to real estate sites. When they can have a video tour of their prospective new homes, potential home buyers find it appealing. Property testimonials need to be included in the video. Adding a video to a page increases the traffic of inbound link by three times according to research.
The design of the website to work on mobile devices is the fourth aspect. Mobile gadgets are increasingly being used home buyers to search for suitable real estates. Studies have shown that more than 80% of home shoppers use their mobile gadgets in their home buying process. Experts advice that the web design for the real estate business should have a responsive design to mobile devices.