Understanding The Sublimation Paper

The sublimation paper is used in heat transfer printing. This is a professional way of customizing puzzles, shirts, coasters, mouse pads and many other types of equipment.

Parts of sublimation paper

The unit is made up of three parts: base paper, anti-curling coating, and ink-absorbing coating. The ink-absorbing coating is the functional layer. Its primary role is to hold the sublimation dye in place for the process to be a success. The coating contains filler that can be silica, clay, or calcium carbonate. The coating also contains binders such as latexes, polyvinyl alcohol, and acrylics. The quality of this layer significantly affects the ink absorption rate.

There are two types of base papers in the market that you can go for: sublimation and offset base papers. The sublimation base unit is made up of hardwood and softwood pulp that provides high-heat durability. The offset base sheet is made up of waste papers pulp such as magazines and newspapers.

The anti-curling coating prevents the sublimation coating from curling when it gets wet. Due to the extra cost that comes with adding this coating, most manufacturers avoid this layer which results to poor quality sublimation paper. When buying the paper, you should carefully take a look at the different layers. For perfect results, purchase a paper with all the coatings.

How to use the sublimation paper

As mentioned above, you use the papers during the printing process. The process is divided into three steps: printing your image, transferring your image, and washing. You need to carefully follow the instructions and do all the right things to achieve perfect results. When printing your image, print on the bright white side of the paper. Also, remember to flip your image before undertaking the printing.

When transferring your image, remember to preheat your paper and place your image face down. To keep the paper at the right place, use a heat transfer tape. When it comes to washing, wash the paper with cold water. For best results, use a mild detergent. Avoid bleach or bleach alternatives as they can damage the paper.


This is what you need to know about sublimation paper. As mentioned above, for you to get ideal results in your work, use a high-quality paper. This calls for you to buy a paper with all the three coatings. To increase your chances of purchasing a high-quality sublimation paper, buy from a reputable store.

Understanding Projector Screens

If you work with a projector, you should have a projector screen. Some people argue that having the screen is equivalent to using a wall, but this isn’t the case. There are plenty of benefits that come with having the screen instead of a wall:

Advantages of the screen

Smooth image: When you use the screen you tend to have a smooth, crisp image. The reason for this is because the screens have a vinyl coating that allows the projector’s light to be reflected back to the viewers. These sheets come in handy and significantly affect the picture qualities such as contrast, brightness, and viewing angle.

You can move them around: In addition to the units giving you a better view, they are also easy to move around; therefore, you can use them even in areas without walls.

Types of screens

When you are looking for the screens, there are many of them that you can go for. Some of the best ones are:

Fixed-frame: A fixed-frame screen features a screen material that is stretched over a metal frame. Since you don’t have to roll the fixed screen up and down, you can maintain a tight, tensioned surface to provide you with a completely smooth image. The fixed units are also easy to install as you don’t have to connect power to them.

Motorized: Also, known as retractable screens, these units are ideal for the movie time. The units easily roll up into a long metal case that you mount to the ceiling or wall. The most identifying feature of the unit is the case that houses a powerful electric motor that easily raises and lowers the screen at the touch of a button.

While the units are great, their main flaw is that they are more cumbersome to install. This is because you have to supply power to the electric motor. The units also feature a trigger input so that they lower themselves automatically as soon as turn on the projector.

Factors to consider when buying the screens

When purchasing the units, you need to consider a number of factors. One of these factors is the screen gain. This is simply the amount of light that is reflected back to the viewers. When the gain is high, there is more reflected light and as a consequence a brighter picture.

You also need to consider the screen color: This is solely dependent on your preference and the industry you are in. If you are looking for high-quality images, go with a white screen.

5 Customer Types You Need To Understand

Customers as we know are the lifeblood of every business. The existence of every business is based on its customer base. Well the reason is pretty simple; who would your business provide sales and services to? I know you sure got it now. Understanding customers is a tough task; let me help you start with understanding a few general customer types.

5 Customer Types You Need To Understand

1. Regular Customer

Yes, these are the ones who come back to you on a consistent basis. I feel each and every business has at least one regular customer. Regular customers tend to have a regular need, they are easy to predict. We can call them as the business’ bread and butter clientele. They are the ones who would most likely recommend your business to others, so keep them happy always.

2. Hands-off Customer

Offering service to this category of customer is often very easy. The hands-off customer are the ones who are looking for something specific; they know what they want and what it should cost, and have come to a particular place looking for it. These sets of customers have done their homework pretty well, they are almost through their buyer’s journey. They do not really need hands-on customer service.

3. Un-Pleasable Customer

Like the name suggest, this category is the difficult ones to handle. You can have a tough time with them as they are eternal complainers, and pleasing them is totally impossible. They demand extra and exclusive attention, the ones who always prefer to talk to the manager or supervisor. Handle them with care; as if you fail, they won’t hesitate to complain about you to the outside world.

4. Window Shopper

Window shoppers are quite common; they are the ones who might not be looking for anything particular, but just browsing around. These come in two general categories, one is the researcher who is looking for something but is not sure what and the other category is the browser they are just looking with no intention to buy.

5. Unicorn

These are the ones who drop in regularly, flow positivity about your establishment, and keep on talking good things about your business at just any time. They are the ones every business strives to reach as they are perfect and fit the ideal customer category. Well, sadly we know Unicorns are mythical and don’t exist in real time. But even though they are a target for every business, hence an important category.

Understanding customers is important for a business to learn, to grow in the right direction. It is the key to meet your customer expectations, train your staff and develop better communication strategies to deal with particular elements of their customer base.

It is important to understand different types of customers before you formulate any strategy. We at iSN Global Solutions make it easy.

How Can Voicesys Help Your Business?

Outsourcing to VoiceSys is outstanding way to improve your business’ essence, while providing a top quality Customer Experience. Here are several ways that outsourcing perhaps advantageous to your business

Reduce Operational Costs – Outsourcing call center services to Philippines is a cost-effective solution for small business owners who don’t have the capital required to establish an in-house call center. Through our competitively priced services, you will allow find the right package for your business.

Improve Access to Business Services – By employing our services, you gain access to 24/7 telephone support. Customers can rebuke a service representative anyway time of the day it might be. They will support find a solution to their concerns as soon as possible.

Collect and Analyze Big Data – One aspect of your business where we can help you with is in collecting and analyzing call information. We can provide you with a better understanding of your current campaign or your clients. This will provide insights on how you can improve your processes.

Industry Experience – Throughout the years, we have gained extensive experience in determination center industry. We obtain the latest technology and had a team composed of highly skilled individuals to assure you that we will manage handle any type of call center services. We can leverage our experience in the industry to help your business grow and achieve your goals.

Provide efficient customer service to your Clients – We have all the resources to make sure that your clients can reach you any time of the day. We have a flexible technological infrastructure and well-trained staff that can provide the following capabilities:

We have an adequate during skilled and knowledgeable agents who can handle calls with the use of your brand voice.

We have flexibility of workstations to accommodate the increasing number of customer representatives that your business requires.

Our agents can handle thousands of calls daily.

Our experienced managers can effectively supervise their teams to handle difficult clients.

Quality Control and Monitoring – Our goal is to provide call center solutions to businesses to ensure 100 percent customer satisfaction. Through our services, we foster the growth of our clients’ businesses by providing top class customer service. VoiceSys can help you achieve this by analyzing call data with the use of our unique indicators for measuring customer satisfaction.

We can pursue feedback from customers to improve the quality levels and keep felony processes of our clients running smoothly.

We offer full transparency to our clients that include comprehensive analysis.

Our recruitment and training processes have been optimized to ensure that new members of the team will perform at the highest levels of competence, productivity, and efficiency.

We regularly review calls for our entire Operations to maintain quality. We also use the internal audit to determine if anyone our cs representatives require more training.

How to Make Plan of Promotional Gifts For Enterprise

Promotional gifts refer to the practical or decorative items of company names, logos or advertising words bearing the nature of advertising. Logo imprinted promotional products are different from other gifts, it is on behalf of the nature of advertising. Is an effective way to enhance brand awareness, as promotional products, it is often a popular people like to have their own money to buy their own characteristics.

The gift is a kind of emotional investment, can shorten the emotional distance between people, to facilitate people’s communication, communication, to reach a consensus, and create good business opportunities. At the same time, promotional gifts is also an advertising, a publicity, the right gift in the minds of customers to establish a long and deep impression.

Customize gift demand analysis is not an easy thing, requires a lot of analysis and experience, but also we need to stand in the customer’s perspective on transposition. Therefore, if you want to do well in the needs analysis phase, you must have cross-position, cross-industry experience, and a high degree of logical reasoning, summed up the ability, to sum up.

The method to make a plan of promotional gifts for an enterprise.


1.To understand the customer.

Customized gifts are the medium that can be used to convey giver’s information, first of all, to understand the customer’s information, including the basic situation (sometimes including the history of business development), cultural characteristics, brand information, product situation, market conditions. The so-called “know ourselves, victorious”. Only to fully understand the customer, in order to understand the customer through the custom gift to pass the information, make a customer-style program.

2. Analysis the use of custom gifts.

The use of custom gifts is a key. Different uses of gifts to achieve the goal of different, with its custom features are also different. Generally, according to customer demand for different gifts, gifts can be divided into four categories: business gifts, conference gifts, welfare gifts and promotional gifts.

3.To understand the recipient’s information (consumer demand for gifts).

Whether the gift can play the desired role, see the recipient’s response. Whether the recipient can be satisfied, we must first understand the recipient’s information, including the recipient’s group attributes, consumer preferences and so on.

4.To understand the customer to use the gift of competitors.

Consider the market competition factors, but also need to understand the customer’s competitors who sent the gift. This can help customers in the promotion of competition to achieve more advantages. If time permits, it is best to be able to analyze in detail the customer has made custom gifts, customers of the past, the evaluation of various gifts, etc., so that when the program can avoid duplication of the program.

Five points for gift planning:

1.Consistent gift with the company’s overall marketing activities consistent.

2.Coherent business gift activities to maintain coherence, which requires planning a certain time span. Long-term gift planning than the short-term temporary program can play a better marketing effect.

3.The effectiveness of planning to effectively communicate, fully understand the needs of customers, recommend the appropriate program.

4.Novelty tracking the latest news, new gifts to the customer left a deep impression.

5,.Flexibility to avoid constraints so that the successful marketing activities.

As always Keeuppro is here to answer any questions you may have when ordering your custom promotional items. Look through our wide selection of styles, colors and materials and get your order started today!

Techniques For Entrepreneurship Development

There is a certain way to carry out entrepreneurship. One has to follow certain fixed guidelines to develop an entrepreneurship of any choice. Designing a clear cut plan is necessary. Following are seven guidelines or techniques on the basis of which any entrepreneurship or business can be developed;

1. Focusing on the key product:

Your business revolves on the key product so focusing on your core product is the first step to create a business opportunity. A certain successful entrepreneur has stated that “Prospects buy when they trust your value is applicable to them and believe your company is stable” suggesting that an entrepreneur should focus on providing value to the customers. This suggestion is the key to the core plan. An entrepreneur of small business needs to differentiate from big business by concentrating on the core products. Specialization is the biggest asset of entrepreneurs.

2. Keeping it simple and short:

One should be able to tell what their business is in few precise and concise words(i.e the patter or pitch) lasting for 30 seconds since any prospect can understand clearly about the business without being confused.

3. Staying true to who you are:

You can reach your goals by knowing who you are and what gets you excited and not. Notably procrastination as human nature is can delay your growth plan so it’s better to not procrastinate and go for a perfect result oriented plan

4. Mapping it:

The best way to determine your service strategy is by mapping your capabilities with your target clients’ needs. Hence the customers who do not need your particular expertise are also avoided. The urge to cast a wide net is one common trait among many entrepreneurs. However a small business flourishes since it has limited service offering. Specializing in distinctive top quality service is the value in having a small business. So in many instances, a small business flourishes. Significantly, while choosing a provider, a list of decision making criteria can be made, from which, your client can choose as per your expectation. Then categorize yourself honestly or evaluate intensely as to where you would be position in each category. After this, make sure that your patter or pitch is still on target.

5. Utilizing the best marketing tools that work for you:

Implement the best marketing strategy that suits your personality and that of customers to be served.

Identify the top two marketing tools that have worked for you in the past and then start adding new ideas from a fresh perspective. It’s also important to evaluate the selected marketing tools from cost basis. You have to take a decision as to which marketing tool will yield the best returns on your efforts. In one or another each tool should be result oriented or revenue productive.

6. Implementing a plan of action:

It’s essential to know whether the plan of action made is in progress or not. This can be done by establishing goals at short term say 3 months to long term of 6 months. During short term, you need to check your plan every month. If the plan is not being met you need to ask questions to yourself like did I select the appropriate tools for my target customer? Did I integrate the strategy into the plan? Or did I focus on only one of the marketing tool? Thus there should be a strategy check on a day to day basis so as to know if the plan is in progress as per your plan.

7. Exercising the plan:

The final step is to complete the daily actions and to put n extra efforts to accelerate your plan towards success. Precious time should be not wasted and used for reaching your goal soon.

3 Success Keys For Startup Entrepreneurs

An entrepreneur is a person who sets up a business or a chain of business, in hope for profit from it..As an entrepreneur you need to take risks, try out new methods and you need other qualities as well. But, there is always a cheat sheet for a lot of things in the market. If not a cheat sheet, then there are surely some practices that will put you in a better spot than others around you.

Surely there is no shortcut to success. You cannot hope to achieve success overnight. You cannot hope to have everything running in your favour within a few minutes of you starting your business. Nothing is that easy, period. Because if it were that easy, everyone would be doing it. But, it is not as difficult as you think it might be. As mentioned in our numerous posts (go read them, if you haven’t already), you need to do your homework before getting into anything. You wouldn’t want to invest in a company without researching about their foundation, their ideals, their methods and their production’s profit or loss in the past year.

Entrepreneurship is vaguely similar to being a detective. How is that, you might ask. Let us break it down into basic forms to make it a little clear. What does a detective do? Solve cases? Well, entrepreneur does not solve cases, so does it make both the professions same? A detective observes various things and viewpoints in order to solve a case, that you all can accept, correct? Being an entrepreneur is same. Before starting or investing in a business, you look at various aspects like how much profit did it make or will make, what is the main objective of this business and such questions, as I mentioned earlier in this post.

We have compiled 3 Success keys for startup entrepreneurs that will help you set your feet in the business and set your record straight up in a longer run.

1.) Be passionate about your dreams :

This goes without saying and should be the very first key to achieve success. If you love what you are doing, then there is no stopping it. Put your heart and soul into it, just like Eminem does into rapping. Eminem loves music, he loves rapping and he does only that and there is no arguing whether he is one of the bests or not. Do you see him running other business ventures? Do you see him doing anything else besides making music? He puts his 100% in what he does and we all should take that as an example and do the same. Put your 100% efforts into what business you are doing. If you do it half heartedly, you will never achieve what you aspire to be. So, give it all you have and just dive into it deep. Fall for it head to toe.

2.) Be patient and believe in yourself :

As an entrepreneur, one other very important skill you need to have with you is “patience”. You need to have some tolerance as well. But, patience will come in handy a lot. Starting and running a business is not a child’s play for sure and it needs time as much as it needs dedication towards it. You will not gain customers overnight, you will not create a Microsoft or Apple in one day. You just can’t, period. You have to give it your all and keep working on it. There may be a time when a customer might leave and you might hit the rock bottom. It is that time which breaks a person inside out and you might even want to shut your business down. This is the time to be patient and have faith in yourself and your team, if any. Always strive to be the best. Even Eminem has bad Albums and have had a rough time. But, did he give up? Nope, because he believes in himself and you should believe in yourself as well. This point cannot be stressed enough.

3.) Walk, don’t run :

Don’t take it literally– well, you can take it literally as well because it’ll help you out with your health problems. A healthy body yields a healthy mind, which in turn gives positive results in business or work. But, that is not the point we want to make here. A lot of new entrepreneurs make a very basic mistake most of the time, they try to achieve success overnight. Most of us don’t have patience and we try to hurry everything and get it done ASAP. But, that should not be the case. Just like they say “Chew properly, don’t swallow, eat properly in order to utilize food and its nutrients properly”, you should try to take one step at a time and not cover the whole ground as soon as you start walking. Every field has a thing or two to teach you and you can learn a lot from pretty much everyone and everything. So, take your time and slow down a little and don’t run.

You do need other skills to become a successful entrepreneur, but these 3 are very basic keys to become a successful entrepreneur. Read them and understand carefully and let these sink in. When you try relating these with actual life, you will see that you apply these 3 keys anywhere, in any field and in any work you want. These are the 3 universal keys to success. Love what you do, have patience and walk, don’t run!

Need of E-commerce For Small Businesses And Entrepreneurs

Small businesses and entrepreneurs are rushing to the internet to do the business and new reach markets. The expansion of the internet has contributed to the tremendous growth in the e-commerce development services. While the e-commerce is used for advertising, business-to-consumer and business -to-business transactions, small businesses and entrepreneurs encounter several challenges.

Also known as an online store, an e-commerce website has features that make it easy for the customers to browse for the products, pick them out, put them on a cart and then pay for them at the checkout.

At the beginning of the 21st century, we saw a huge surge in the way that the internet was used with regards to buyer – seller interactions for hard goods. Companies like Amazon, eBay, and Alibaba have flourished, offering the cheap quality goods and prompt delivery services.

It has become easier than ever to integrate a workable solution that will work for many people. The big question remains: what are the benefits of e-commerce for the small businesses and entrepreneurs?

Here are some of the advantages of the integrating an E-Commerce plugin:

  • Increase in sales: There has been to a tremendous increase in online sales over a couple of years. This attributed to the fact that most people prefer the ease of access and convenience that comes with the E-Commerce platforms.
  • Increase in Customer: It is clear that e-commerce based website brings a lot of convenience in terms of payments. This therefore automatically invites more customers and also impulse buyers. The online payment system may accept the different modes of payments, this makes it easier for small companies to get the customer diverse background.
  • Ability to be open 24/7: Many small businesses that do not use e-commerce may find it difficult to be open 24/7 due to multiple overheads that come with it in terms of staff and utility payments. On the other hand e-commerce service providing company makes it possible for a business to be open and accessible round the clock without any increase in overheads.
  • Instant processing of transactions: This platform enables the business to transact instantly. This process takes away all the aggravations that come with the other modes of payment that may require the merchant to wait up 30 days or even more sometimes, but the e -commerce transactions clear in seconds and merchants can either receive funds immediately or wait for only 2-3 days to get cash in their accounts.
  • Product tracking: Since the purchase of your product is happening online, you can easily send that order to Fulfilment Company or track where that product is in the fulfillment process as its being shipped out to the customer.
  • Automated customer feedback and support: Every business must deal with the customer feedback, questions and issues. No customer wants to go to the physical store location and then search for the manual support or fill a survey card. Ironically, many online customers are more than willing to search an online support forum, fill out a customer survey or take advantage of a business’s 24- hour telephonic service.

The online business offers many advantages. The young entrepreneurs and small businesses can save on the cost of running a traditional brick-and-mortar store, can accept the online payments, ship products with the logistics support and can reach customers all over the globe.

By reaching them easily you can get a chance of making them your clients from normal visitors. This process can help you for generating much more business lead; you can easily increase the conversion rate of your site. Thus the Best Ecommerce Website Development Company can easily reach you to the top of the stairs by achieving your business goal 100%.

Business Strategy Every Entrepreneur Needs To Follow

Entrepreneurship isn’t for everybody. There is a sheer knowledge curve, and one that doesn’t constantly have a lined direction. The greatest businesspersons have to learn the whole lot from organization, management, and monetary best practices to relational soft skills, original problematic solving, advertising and promotion, and everything else that falls under the otherworldly umbrella of opening your own occupational.

Businesspersons all have their personal reasons, but they all have this to be shared:

To keep prevailing, they must decisively do three things, and to keep undertaking them.

Get customers.

Without individuals who need what you’re marketing, you’re done. How do you entice persons who need your invention or service? How are you distinguishing your products and facilities to teach and to exhaust the “no decision” rivalry? Without distinguished value for enticing new customers your corporate is subject to product pricing.

Grow customers.

Cherish them. Become a skilled person at their upkeep and nourishing. The extra you know about them, the additional you can increase your association with them. Look for traditions you can add to their accomplishment. This will grow yours.

Keep customers.

The price to gain a new-fangled client is somewhat like five times as much as to recollect prevailing one. When you capitalize in making your clienteles happy, their worth to you raises. You’ll receive their faithfulness, and that’s invaluable. Loyal clienteles buy again and again. They purchase extra products or services. They mention people in their system to you. You can in fact take help from business and IT firms or any other management firm who have best consultants and can help you to figure out that how to retain customers.

When it comes to consideration what truly goes into private enterprise, it’s best to acquire from individuals who have really been in the troughs themselves.

It’s Not an Error If You Learn from It

One of the firmest things for first time tycoons to learn is the status of “failing.” But any experienced businessperson will tell you that disappointment is really a lesson in cover, and often times anessential path to getting things correct.

It Doesn’t Occur Overnight

It can be problematic to recollect to be patient when effects aren’t going the method you had initially planned. But this must also be, and frequently is inordinate understanding as to how you can correct, hinge, and eventually overwhelmed whatever problem has existing itself.

You Can’t Do the whole thing on Your Own

One of the immense errors first-time businesspersons make is they attempt to do the whole thing themselves. They don’t need to give up controller, and so they really make things more complex for everybody by not sharing accountability. It is recommended to remember what the finish goal is for the business, and actually try to see the forestry as an alternative of getting lost in the trees. Being a great businessperson and leader is about structure operative teams, and giving individuals the tools to prosper on their own. If you are in the ditches of your corporation every single day, responsibilityof the work, then at some idea it’s no extended to become maintainable or mountable.

Recall What You’re Targeting For

For anyone opening a company, occupational, or working to shape a brand, it’s authoritative that you recollect why you underway in the first place. If you overlook the desire behind the work, you will end up structure a hamster wheel you manually aren’t too intense to run on. But if you recall the expressive driver’soverdue your work, you will continuously want to stay betrothed and you will be ample more likely to prosper and overwhelmed obstacles over the extended term.

Final Note

So, it’s very important for every business person to follow these strategies and go for good Business and IT consulting Services. One significant selection to make if you plan to consult is whether you will go with an employment firm that suggests project consulting career services or effort to look out on your separate and found your own specialized. Flying solo can be substantial, but it is also tough work, predominantly when you are just inaugural out and have less, if any, customers.

How to Have a Successful Business: Make a Difference

Profit, profit, profit. The focus of every business, right?

True, profit is important. Essential, in fact, for a sustainable business.

But it doesn’t have to be your primary focus.

When you make making a difference the focus of your business, you profit.

Businesses that consciously focus on making a positive difference, on having positive impact, make 12-14 times more income than those who just focus on financial profit. Does making more than 10 times more income sound appealing to you?

Making a difference isn’t just for non-profits. It’s not even just for social enterprises any more.

You could even say that the purpose of business is to make a difference! Why did you start your business? You wanted to offer something that would be valuable to other people, right?

So really, what I’m encouraging you to do here is to bump that up a notch (or two… or more).

Leila Janah of Samasource did just that. Samasource provides data solutions for projects that require human judgment. The way they are doing this is unique: they hire people with little or no experience. Their teams work on projects that can be broken down into smaller, manageable, and trainable tasks. They’ve established micro-work centers in developing areas like South Asia, Haiti, and Africa. Employees earn a living wage. The quality of their lives can fundamentally change.

I would bet that Leila started with just an idea. Your impact does too.

The world is changing. We can no longer rely on government or religion for social change. We must become the change ourselves. Each one of us. One way to do that is in and with your business.

That gives you, and every other entrepreneur, a great responsibility. To paraphrase Mary Oliver: What will you do with your one wild and precious (business) life?

What problem do you see? How can you contribute to a solution?

Stacey Boyd of Schoola noticed that art, physical education, and language programs weren’t getting funding in schools. So she created a platform to organize clothing drives for students who outgrow their clothes. When the unused clothing that is sent in is purchased through Schoola, 40% of every purchase goes to fund a program.

You can have impact. In fact, you already do, whether you realize it or not. You affect everything within your business. And you affect your world around it.

Keep the financial health of your business in mind. It’s only through developing a viable business model that you can continue to make a difference.

Your impact doesn’t have to come out of your own pocket. A Neilson survey found that 55% of online consumers in 60 countries are willing to pay more for products and services provided by companies committed to positive social and environmental impact. You can get help in making a difference from your own customers, and they want to help!

How can you have impact? How can you make a difference? Here are 3 ways:

1. Making a difference starts with your vision. Include making a difference in your vision and planning. Consider your impact purpose: what impact do you want to have? What does that mean for every aspect of your business?

What contribution could you make to a really big problem, like poverty or hunger? How can you engage your customers to give back too? Brands like shoe seller TOMS have a buy one, give one model. Good Food for Good has a buy one, feed one model with their cooking sauces and ketchups.

When you’re building this vision, just make sure it makes financial sense for your business.

2. Make good use of your money. What will you do with the money you make? You could donate to a cause you value or sponsor an event – easy-peasy. You could support your employees in donating their time, by giving them time off to do so, and money through donation matching. Doing this work together can be a great team building opportunity too.

And that’s just the beginning. Invest in ethical and environmentally sustainable business practices. Can your product or service change the way your customers see the world or interact with it? Pay at least a living wage to raise the living standard of people closest to your business.

3. Collaborate. You don’t have to do it alone. Collaborate with other businesses with similar impact aims and see what you can accomplish together. Business can be a powerful force for good.